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Starbucks Made 100 Different Versions of Its Classic Logo Mugs

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The Starbucks creative studio was tasked with re-imagining the coffee empire's iconic green mermaid logo—nicknamed "The Dot"—and they came up with 100 different options.

Starbucks is selling the logo mugs as part of The Dot Collection, with designs as varied as a Lanvin riff to an excellent example of color-blocking. Fast Company reports that the mugs, tumblers, and cups range from $10 to $20.
· Starbucks Gave Its Design Team Carte Blanche To Reimagine The Green Dot [Fast Company]
· Starbucks Takes Weird Stand on Employee Engagement Rings [Racked]
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