Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Starbucks Made 100 Different Versions of Its Classic Logo Mugs

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Starbucks creative studio was tasked with re-imagining the coffee empire's iconic green mermaid logo—nicknamed "The Dot"—and they came up with 100 different options.

Starbucks is selling the logo mugs as part of The Dot Collection, with designs as varied as a Lanvin riff to an excellent example of color-blocking. Fast Company reports that the mugs, tumblers, and cups range from $10 to $20.
· Starbucks Gave Its Design Team Carte Blanche To Reimagine The Green Dot [Fast Company]
· Starbucks Takes Weird Stand on Employee Engagement Rings [Racked]
· Are Your Favorite Brands Democrat or Republican? [Racked]