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Pinfluencers Pin Full Time, Earn Hundreds of Thousands

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Zaragoza ❤️

A photo posted by Hey Mercedes (@mercedeshey) on


Pinterest star Hey Mercedes has 3 million followers and is repped by HelloSociety. Photo: Instagram

Who knew you could go pro at Pinterest? Re/Code interviewed Kyla Brennan, who runs HelloSociety, "the largest Pinterest talent agency in the world," to dig into the world of Pinfluencers. Yes, there is such a thing as a Pinterest Influencer, and they have agents. Brennan understands that the whole thing sounds unbelievable. She tells Re/Code: "I know. I totally understand the skepticism. People hear Pinterest star and they're like, what?! But after three years of doing this, seeing clients making hundreds of thousands of dollars and quit their jobs and pin full time, it's real." According to Re/Code, HelloSociety had $12.5 million in revenue last year, and top HelloSociety top Pinners make about $250,000 a year.

Not everyone can tell their boss, "You can take this job and shove it, I'm going to pin full time." It's difficult to become a Pinterest star; the "career" is built through tasteful pin after tasteful pin. Re/Code says that the majority of Pinterest Influencers are those who had some of the first Pinterest accounts and therefore were suggested to new users.
· What Is a Pinfluencer? Well, They Now Have Talent Agents. [Re/Code]
· See Pinterest Staffers Model Their Crafty Halloween Costumes [Racked]
· Reformation is Straight-Up Dominating the Pinterest Game [Racked]