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Rebecca Minkoff and eBay may have actually pulled off a tech-integrated, in-store shopping experience that doesn't feel like it belongs in a 1984 plot line. Using lots of touch screens and text messages, the Rebecca Minkoff store concept has been upgraded to feature responsive fitting rooms and touch screen-equipped walls that let customers order drinks and shop the store without actually moving.
As the video demonstrates, customers can use the touch screens to browse and request items for their fitting rooms, then store employees will text when the rooms are ready. Once inside the fitting rooms, mirrors that double as touch screens allow customers to change the lighting and every piece of clothing in the room pops up on the screen thanks to RFID tracking tags on the merchandise.
If the product doesn't fit or the customer isn't happy with the color, they can easily see what else is available on Minkoff's e-commerce site via the touch screen. That's what it all comes down to: recreating the personalized experience of shopping online, offline.
Eventually, eBay wants to be able to equip the rooms to handle checkouts so customers can purchase items directly inside the fitting rooms. For now, though, the fitting room can track which items customers passed up, and the brand can contact them via email when the merchandise is back in stock in different sizes and colors. The new "connected" store format is rolling out in New York this month and it'll be in San Francisco by the end of 2014.
· Why Rebecca Minkoff and eBay Are Betting On Smart Dressing Rooms [Fast Company]
· The Social Shopping Network Based on Body Doubles [Racked]
· Saks Embraces Dressing Room Selfies With a New Style Hub [Racked]