Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Will Mercedes-Benz Walk Out on New York Fashion Week?

Photo: Getty
Photo: Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Hollywood Reporter floated a report that New York Fashion Week's title sponsor Mercedes-Benz might bow out of the event. And other sources told The Hollywood Reporter that IMG and owner WME are in talks with new brands about sponsorship.

Mercedes wouldn't comment, but IMG told The Hollywood Reporter: "Mercedes-Benz is a valued global partner of ours across fashion, sports and several WME-IMG properties, including Mercedes-Benz Fashion Week New York, where they remain our title sponsor." Other sources wondered if Mercedes-Benz's threat to bail is a negotiation ploy.

Meanwhile, IMG is planning to leave Lincoln Center, NYFW's home since 2010, and move to a new venue beginning in September. The Hollywood Reporter suspects NYFW's new venue will be in downtown Manhattan. An insider told the paper: "The general consensus is that it's just not cool to show at Lincoln Center."
· Mercedes Threatens To Bail On New York Fashion Week [Hollywood Reporter]
· This Was the Fashion Week Nobody Won [Racked]
· All The Cool Designers That Won't Show at Lincoln Center [Racked]
· Five Major Changes to Expect at Fashion Week This Spring [Racked]