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Lauren Conrad's Hair Keeps Getting Shorter

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A photo posted by Lauren Conrad (@laurenconrad) on

Today, Lauren Conrad did the unthinkable, cutting her hair for third time in three weeks. This time, she emerged from her stylist Kristin Ess's chair with a choppy, under-the-chin cut, boldly going (where many girls have gone before?) from lob to bob.

There's seemingly no impetus for the major shakeup, but we do know that before the first chop, LC hadn't cut her hair in seven years. One thing's for certain: This will be all over Pinterest tomorrow.