Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Male News Anchor's Suit Experiment Was All About Feminism

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

An Australian morning news anchor wore the same suit on air for two days in a row just to see what would happen. No one noticed. He wore the suit every morning for a month straight without anyone saying anything, then he decided to just keep going and wear that blue knockoff Burberry suit almost every day on air for an entire year. Not a single person commented on it.

"No one has noticed; no one gives a shit," newscaster Karl Stefanovic told Fairfax Media, saying he wanted to make a point about how much more female professionals are judged for their clothes and appearance. "But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them.

"I'm judged on my interviews, my appalling sense of humour—on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is ... that's [what I wanted to test]," he said.
· TV Anchor Wears Same Suit For Year, No One Notices [NY Post]
· Karl Stefanovic's Sexism Experiment: Today Presenter Wears Same Suit For a Year [The Age]
· Rent the Runway Proves Success Is the Best F You to Sexism [Racked]