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Nordstrom is doing away with its old sale strategy. According to the San Diego Union-Tribune, the department store giant has ditched its four Half-Yearly sales and two shoe clearance sales for six shorter sale periods timed around big holidays. The policy update on Nordstrom's site attributes the change to customer feedback.
The San Diego Union-Tribune reports that the policy went into effect after Labor Day this year, although Nordstrom spokesperson Dan Evans, Jr. only just confirmed the change. The theory is that the change in sale strategy to six shorter, well-timed storewide sales will make more sense for the customers, as the sales will not be limited to certain departments and they will occur around normal nationwide sale holidays.
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