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Nasty Gal's First Shopping Bags Live Up to the Brand Name

Photo: <a href="">Nasty Gal</a>
Photo: Nasty Gal

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If there is another person, unfamiliar with Nasty Gal, who looks at your monthly credit card bill, he/she is probably under the impression that the online retailer is a porn shop. Mothers and husbands everywhere have long felt this way, and Sophia Amoruso has decided to keep up with that image via its shopping bags. Now, unacquainted parties will experience a similar confusion when seeing Californians leave Nasty Gal's first brick and mortar store with fuzzy, boob-centric photos on their haul. Once you've paid for your body-con dress and faux fur stole, your items will be placed in these "playfully raunchy" bags, sort of like Hollister or A&F before it, photographed by Doug Rickard. Just maintaining that image.