Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

C.Wonder is Closing Most of Its Stores This Month

New, 2 comments
Photo: C.Wonder/<a href="https://www.facebook.com/CWonderStore/photos/pb.203201289700512.-2207520000.1416601168./844993535521281/?type=3&amp;theater">Facebook</a>
Photo: C.Wonder/Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Buzzfeed News reports that C.Wonder, the lower-priced Tory Burch-esque chain started by Burch's ex-husband, will shutter up to 20 out of 32 locations by January 1, 2015 and transition into a wholesale business. Anonymous sources revealed that C.Wonder's corporate staff has shrunk from 120 to around 75 people in the past year.

According to the report, many of C.Wonder's bad business decisions stemmed from owner Chris Burch's broken relationship with his ex-wife, prompting sources to call the mess "revenge retail." C.Wonder has not commented on the report.
· Exclusive: C. Wonder, "Revenge Retail" By Tory Burch's Ex, Closing Most Stores [Buzzfeed News]
· How Your Favorite Stores Get Their CEOs [Racked]
· Tory Burch Has the Best Shipping Rates in its Class [Racked]