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Over the past 20 days, more than 95,000 people have signed a Change.org petition that called out Old Navy for up-charging women for plus-size jeans, and now Bloomberg reports that in response, the brand is making some changes to the way they do business. While Old Navy didn't say it would alter its prices, mind you, they will now allow in-store returns of plus-size clothing, a category that is currently only sold online. Starting in January, Old Navy will also form a customer panel that will meet four times a year to discuss issues related to plus-size merchandising.
Petition organizer Renee Posey writes:
Old Navy has assured me that addressing more equitable pricing for plus-sized women, improved plus-sized offerings, real women wearing the clothing that they sell to us online and a return of the plus-sized line to brick and mortar stores will be the central topics of the customer panel—of which I will be a member—and they are committed to discussing making all of that and more a reality. So don't worry, this fight is not over, and our victory today has been an enormous step forward!
While Posey declared it a victory, the comments on the petition page aren't so positive, with many grumbling that the petition didn't accomplish its goal. Nicole Toomer writes: "So, they are still going to charge more for plus size clothes, while not bringing back plus size clothes to the stores. Thanks for not listening Gap Inc."
· Old Navy Critics Declare Victory in Battle Over Plus-Size Jeans [Bloomberg]
· Shoppers Call Out Old Navy's 'Discriminatory' Plus-Size Pricing [Racked]
· Old Navy Goes Right For The Feels With A Babies Plus Kittens Commercial [Racked]