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Alex From Target is the Twitter meme that confused a nation and delighted a hoard of tweens beginning yesterday. It's a story of minimum wage romance, starring a Justin Bieber lookalike in a red uniform and a creepy photographer with a single monosyllabic all-caps caption.
This is how it began:
YOOOOOOOOOO pic.twitter.com/eknsxBlx38— rims (@auscalum) November 2, 2014
Which led to this:
And a lot of confusion, so here's a helpful Wikipedia entry:
Also, a ton of memes: