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Nike's Giving Up on Snowboarding and Snow in General

Nike athlete and Olympic gold medal winner Sage Kotsenburg. Photo: Getty
Nike athlete and Olympic gold medal winner Sage Kotsenburg. Photo: Getty

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In terms of extreme sports, Nike thinks skateboarding is the future and not snowboarding. The brand is getting out of snowboarding apparel and gear altogether, The Oregonian reports, and its current Holiday 14 Nike Snowboarding collection will be the last. It's also all over for Nike ACG (All Conditions Gear), which offered apparel for snow sports.

Nike's skateboarding YouTube videos have way more views than its snowboarding videos, according to the The Oregonian. But could global warming somehow play a part in Nike's decision? "Snow has been very challenging for the last several years. That's because we've had some seasons where snowfall has been below normal," Mitch Kummetz, stock analyst for Robert W. Baird & Co, told Oregon Live. "I don't view that market as having tremendous prospects."
· Nike Drops Snowboarding From The Roster to Concentrate on Skateboarding [Oregon Live]
· Nike Will Out-Woman Any Other Athletic Brand [Racked]
· Ten Running Jackets Perfect for Marathon Training (or Fall Jogs) [Racked]