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After Outcry, Victoria's Secret Ditches Body-Shaming Slogan

Photo <a href="">via</a> Victoria's Secret
Photo via Victoria's Secret

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More than 27,000 people signed a petition accusing Victoria's Secret of body-shaming due to its use of the words "The Perfect Body" in reference to a gaggle of tall, thin lingerie models. Now The Independent reports that Victoria's Secret went ahead and nixed "The Perfect Body" phrasing on its website. In its place is a slogan that is as inclusive as it gets: "A Body For Every Body." The photo, a line-up of models, remains the same.

The organizer of the online petition writes: "This is amazing news! We were not notified by Victoria's Secret or the press about this, we found it out ourselves. However the campaign is NOT over! We still want them to change all of the posters in their stores, apologize and pledge to not use such harmful marketing in the future. So let's keep spreading the word!"
· Victoria's Secret Renames 'Perfect Body' Campaign Following 'Body-Shaming' Backlash [The Independent]
· This Victoria's Secret Ad Might Be a Tad Body-Shaming, No? [Racked]
· Victoria's Secret Fashion Show Will Double the Jeweled Bras [Racked]