Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Are Your Favorite Brands Democrat or Republican?

Graphic: <a href="http://time.com/3559482/stores-politics/#255">Time</a>
Graphic: Time

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Time ran the numbers on 2,700 different national brands to determine their political identity (take that with a grain of salt) based on where the stores were located. For instance, Nordstrom is a "Democratic" brand because its store locations typically fall in heavily Democratic voting areas.

Time calculated the political leanings based on geographic data from over two million store locations for the likes of J.Crew, American Apparel, Starbucks, and Old Navy. If an area was more likely to vote democratic in the same Congressional district as, say, Starbucks, then that counted towards the brand's political affiliation. The results seemed to line up pretty well. J.Crew and Starbucks remained strictly bipartisan in their affiliation, but American Apparel skewed far into the Democratic range: 83% of its stores were located in high Democratic areas while 17% of its stores were located in areas where Republicans were more favored. When it came to food, Trader Joe's and Whole Foods were labeled blue while chains popular in the South like Kroger and Sonic were around 80% Republican based on the data.
· Are You a J. Crew Democrat or a Pizza Hut Republican? [Time]
· Every US President's Style, Ranked [Racked]
· Republicans Parody Say Yes to the Dress to Woo Ladies [Racked]