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What a journey it has been for Style.com. WWD reports that the fashion site is once again under Vogue leadership, with Style.com publisher Matt Rice reporting to Vogue publisher Susan Plagemann, and Style.com editor in chief Dirk Standen reporting to Vogue editor in chief and Condé Nast artistic director Anna Wintour.
Style.com originally began 14 years ago as the fashion homepage for Vogue and W magazine, according to WWD, but Wintour lobbied for Vogue to have its own website. Then Style.com moved to Fairchild Fashion Media in 2010, but as part of this summer's Condé Nast deal selling Fairchild Fashion Media to Penske Media, Condé Nast kept Style.com. It's an "ironic homecoming," as WWD puts it.
· Style.com Brought Under Vogue Umbrella [WWD]
· Condé Nast Takes $500 Million Loss on Fashion Media Sale [Racked]
· What The Team Behind Style.com Wears to Work [Racked]
· No Fancy Architects Were Involved in Vogue's New Office Design [Racked]