Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Sephora Accused of Racism After Blocking Resellers From the Site

New, 19 comments
Photo: <a href=";theater">Sephora/</a>Facebook
Photo: Sephora/Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you tried to go to Sephora's website yesterday and got an error page, it wasn't just your computer. The beauty giant posted a message today apologizing for the outage, which happened during its big VIB beauty insiders's sale. The message reads: "What caused the disruption yesterday was a high level of bulk buys and automated accounts for reselling purposes from North America and multiple countries outside the US. The technical difficulties that impacted the site are actively being addressed and our desktop US website is now functioning normally."

In the process of fixing the site, Sephora acknowledged that customers' accounts were blocked. And while some accounts were restored, others were shut down due to suspicions of reselling.

However, in some instances we have, indeed, de-activated accounts due to reselling—a pervasive issue throughout the industry and the world. As part of our ongoing commitment to protecting our clients and our brands, we have identified certain entities who take advantage of promotional opportunities to purchase products in large volume on our website and re-sell them through other channels. After careful consideration, we have deactivated these accounts in order to optimize product availability for the majority of our clients, as well as ensure that consumers are not subject to increased prices or products that are not being handled or stored properly.

But there's been account de-activation fall-out: Styleite reports that Sephora is being accused by customers of blocking customers who have Asian-sounding names. Meanwhile, Sephora has set up a hotline at 877-VIB-ONLY (1-877-842-6659) for anyone who thinks their account has been deleted erroneously.

· A Message To Our Clients [Sephora]
· Big Sephora Sale Marred by Tech Issues, Accusations of Racism [Jezebel]
· Is Sephora Blocking Customers With Asian-Sounding Last Names? [Styleite]