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Even without logos, the Abercrombie & Fitch brand is still a hard sell these days. The company posted third quarter sale losses of 7% in the US and 15% internationally, Buzzfeed reports. According to the company, sales are "below expectations" in the wake of a brand revamp that basically involved throwing out its entire sales strategy from the early 2000s.
Its lower-priced sister brand Hollister is doing even worse. According to the company, Hollister's sales have continued to decline when compared to Abercrombie, even though the brand recently underwent a changing of the guard when former Ann Taylor Loft president Fran Horowitz was brought on board to try to turn things around. "Weakness in tops, particularly fleece and male graphic tees, more than offset positive trends in jeans and dresses," the company reported.
· Abercrombie Tried A Turnround, But Sales Are Still Tanking [Buzzfeed]
· A&F Quarterly: The Story of Abercrombie's Highbrow, Controversial, Sort of Amazing Magalog [Racked]
· Abercrombie's New Strategy is No Logos [Racked]