Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

See Balmain's New 'Army' of Models Chow Down on Burgers

Photos: Balmain
Photos: Balmain

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Designer Olivier Rousteing has enlisted another band of beautiful supermodels for Balmain's Spring/Summer 2015 advertising campaign. Together, Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober make up the Balmain army and the images shot by Mario Sorrenti show them in slightly surreal situations. Like wearing super sexy bandage dresses while snacking on junk food, playing video games or fighting on a subway platform.

Rousteing speaks often about bringing diversity to fashion, and that subject is on his mind with this campaign too. "Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!" Rousteing said in a press release.

· Balmain Chairman Alain Hivelin Has Died at Age 71 [Racked]
· Let's Talk About Sex: Balmain's Olivier Rousteing Does Just That [Racked]
· This Season's New Perfumes, Reviewed by Real People [Racked]