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Prince George, Fashion Icon, Inspires Baby Vest Craze

Photo: Getty
Photo: Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In the wake of Prince George's too-cute-to-speak-about photos, royal baby outfitter Cath Kidston is scrambling to give the world what it wants: More tiny sweater vests! Parents (presumably) began flooding the retailer with orders for the London Guards tank, which sold out about three weeks ago and is now a hot commodity on eBay. This is nothing new for George (or certain members of the Royal family.) Like mother, like rosy-cheeked son.

Photo: Getty