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Tracy Anderson's fitness empire is gearing up for expansion. According to WWD, the company just appointed Maria Baum as CEO, and her responsibilities will include adding new studio locations and pop-ups across the US and around the globe. Baum told WWD that they're also thinking about designing a high-end clothing line that would be sold via select retailers and on the Tracy Anderson website. And since Gwyneth Paltrow is a co-owner in the company, maybe there will be a Goop collab in the future, too.
· Tracy Anderson Names CEO [WWD]
· Inside the Down 'n' Dirty Boutique Gym Wars [Racked]
· Trainer Tracy Anderson On Workout Beauty, Fitness Myths [Racked]