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Beyoncé and Jay Z's heavily decorated, Blue Ivy-themed Christmas tree went up three weeks ago, and since then, has been used as the backdrop for photo shoots (and the occasional video) rather frequently. In Beyoncé's latest treefie, two wrapped gifts sit under the tree. That cartoon snowman box has to be for Blue Ivy, and the Chanel shopping bag must be filled with treats for Bey. As you can tell from Beyoncé's expression, Christmas is serious business.