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Santa was always the original hipster (he practically invented the floppy beanie, prefers riding a sleigh to a operating a vehicle, and participates in Movember all year round), but thanks to creative agency Joint London, Santa has delved even deeper into his hipster tendencies. They've outfitted the man, the myth, the legend in 2014's coolest designers, from Kenzo to Hood by Air, in a project called Designer x Santa. The remixed classic Coca-Cola illustration includes something for the hypebeast and fan girl alike, and it's available as a Christmas card, which are downloadable with a tweet. Observe Santa, the fashion icon: