Joe Fresh's New Design Guru Used to Work for Céline

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Joe Fresh's new senior vice president of women's design boasts an impressive resume. According to The Daily Front Row, Henriette Ernst last served as VP and women's design director at Calvin Klein. Before that, she worked closely with Phoebe Philo at Céline and also worked as a senior designer at Dries Van Noten.

Ernst told WWD that it was too soon to discuss her vision for Joe Fresh, but she mentioned the possibility of adding some more sophisticated items. "I really like good comfortable casual clothes with beautiful elevated colors and perfect fit," she says.
· Joe Fresh Taps Henriette Ernst As SVP Of Women's Design [TDFW]
· Joe Fresh Is Finally Shoppable Online [Racked]
· Joe Fresh Now Does Activewear (and It Starts at $5!) [Racked]