Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
How much easier would it be to get up for gym classes if there was a personal encourager by your side every step of the way? For a fee, SIN Workouts is offering to be that encourager. The New York Times reports that the fitness-concierge business, owned by Vanessa Martin, will do everything in its power to get clients to the gym at the crack of dawn on a Monday morning. This can include waking them up at their residence with a banana and coffee at the ready, providing car service, and holding their favorite bike at SoulCycle until they arrive. SIN employees will even do the workout with the client to make sure they are in top form.
The base price for the service is $350 per month, which gets clients personal recommendations and bookings with group fitness classes. All the extras, like showing up on clients' doorsteps with cups of coffee, range from $25 to $100 per service. While the two-year-old service is based in New York City, expect to start seeing the service pop up in other cities around the US. In October, SIN opened its doors in Miami and Chicago is next on Martin's list.
· For That Door-to-Treadmill Service [NYT]
· Most Miami Gym Possible Opens in Miami [Racked]
· Exclusive: Nike Courts Women with Insane Stores, Gym Perks [Racked]