Reed Krakoff Will Bring Coach Prices to His Own Luxe Label

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Reed Krakoff left his design post at Coach in April of last year after 16 years at the helm to focus on his namesake line. Now, the brand's restructuring phase is in full force: Sources tell WWD that Krakoff will focus more on accessories, with an emphasis on merchandise priced below the luxury category, a sweet spot he's familiar with from all that time spent at Coach before its high-fashion makeover.

Unfortunately, all that change means some people are losing their jobs. A spokesperson explains that "as a result of this evolving strategy, several positions have been eliminated and new hires have been added to better serve the needs of the brand going forward." Expect to hear more about the next phase of the company early next year.
· Reed Krakoff 'Restructuring' to Shift Focus of Brand [WWD]
· Coach Has a New Creative Director and It's Not Marc Jacobs [Racked]
· After 16 Years, Reed Krakoff Is Parting Ways With Coach [Racked]