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Inside Chanel's Balls-to-the-Wall Decadent Metiers d'Arts Show

Photo: Kendall Jenner walks in the Chanel Métiers d'Arts show. Photo: <a href="http://www.wwd.com/runway/pre-fall-2015/review/chanel">WWD</a>
Photo: Kendall Jenner walks in the Chanel Métiers d'Arts show. Photo: WWD

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Chanel's Métiers d'Arts show—otherwise known as the reason Cara Delevingne and Kendall Jenner aren't walking in the Victoria's Secret show—took place today in Salzburg. Not surprisingly, it was a highly decadent affair and pulled in all sorts of models, editors, and celebrities to the beautiful Austrian town that was hosting the show. WWD notes that the Métiers d'Arts collection has been presented annually 2002, usually drawing inspiration from the town in which the show is set (last year it was in Dallas, Texas).

The clothes are expensive (think coats in upwards of $25,000) but the point is to demonstrate the prowess of Chanel's speciality ateliers. This year marks the first time the show has been backed by a dedicated ad campaign in the form of a fashion film starring Cara Delevingne and Pharrell. Bruno Pavlovsky, president of Chanel fashion, told WWD that the Métiers d'Arts show in particular is used to showcase "the Chanel of tomorrow," which apparently includes feeding models while on the runway.

#chanelsalzburg

Ein von CHANEL (@chanelofficial) gepostetes Foto am


#chanelsalzburg

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#Chanel beautiful show in Salzburg #Cara Delavigne

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Beautiful @lara_stone steps out at #chanelsalzburg @chanelofficial #austria #metiersdarts

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