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Balmain designer and fervent Kardashian supporter Olivier Rousteing has cast Kim Kardashian and Kanye West in Balmain's SS15 men's ad campaign. Kim Kardashian tweeted a shot from the campaign this morning with a heavy dose of all-caps and exclamation points, followed by Balmain's announcement on its own account.
Only one shot from the campaign has been revealed so far, but it already looks like Kanye has come a long way from his days modeling at Louis Vuitton.
UPDATE: Balmain's sent out a release with all the images. Designer Olivier Rousteing says this of the shoot: "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain."
Photos: Mario Sorrenti for Balmain