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Target Customers Ask Why 'Annie' Ads Are White-Washed

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Photo: Getty
Photo: Getty

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Should Quvenzhané Wallis be prominently featured in the advertising for Target's Annie-inspired collection? Perez Hilton spotted a Change.org petition protesting the fact that white models are pictured in the in-store display ads for the Annie for Target girls clothing line, when the star of the Annie re-boot is black. Nearly 1,000 people signed the petition, which reads in part:

Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasian young lady opposed to the star of the film-Quvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her...why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one!
The Annie For Target lookbook does include a multiracial lineup of models, but according to Perez Hilton, most of the in-store display ads feature white models. The petition asked that the ads be removed and that Target issue an apology to Quvenzhané Wallis. Target has yet to respond, according to PH.
· Target Outrages Customers After Debuting Controversial Annie Ads; Petition Calls For Apology To Quvenzhané Wallis [Perez Hilton]
· Quvenzhané Wallis Experiences Fashion Awakening on 'T' Cover [Racked]
· Target is Opening and Closing Stores at the Exact Same Rate [Racked]

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