Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Target Customers Ask Why 'Annie' Ads Are White-Washed

New, 74 comments
Photo: Getty
Photo: Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Should Quvenzhané Wallis be prominently featured in the advertising for Target's Annie-inspired collection? Perez Hilton spotted a petition protesting the fact that white models are pictured in the in-store display ads for the Annie for Target girls clothing line, when the star of the Annie re-boot is black. Nearly 1,000 people signed the petition, which reads in part:

Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasian young lady opposed to the star of the film-Quvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her...why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one!
The Annie For Target lookbook does include a multiracial lineup of models, but according to Perez Hilton, most of the in-store display ads feature white models. The petition asked that the ads be removed and that Target issue an apology to Quvenzhané Wallis. Target has yet to respond, according to PH.
· Target Outrages Customers After Debuting Controversial Annie Ads; Petition Calls For Apology To Quvenzhané Wallis [Perez Hilton]
· Quvenzhané Wallis Experiences Fashion Awakening on 'T' Cover [Racked]
· Target is Opening and Closing Stores at the Exact Same Rate [Racked]

Racked Video Haul: MAC Makeup Winter Collection Looks