via Pinterest">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Pinterest Users Will See More Promoted Pins Soon

Photo <a href="">via</a> Pinterest
Photo via Pinterest

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Get ready to see more Promoted Pins on Pinterest in 2015. The social site announced this week that it's opening up advertising to all US-based partners starting on January 1.

Pinterest has been beta testing Promoted Pins for eight months, and according to the Pinterest blog, users repin the Promoted Pins just as much as any other pins. The average Pin is repinned 11 times, and those stats are the same for Promoted Pins, if not higher. "Advertisers tell us Pinterest is the only place where their brand feels truly welcome," Pinterest's head of partnerships Joanne Bradford told the New York Times. Pinterest is also starting a Pinstitute, where businesses can learn how to create Pins that perform well on the site.
· A Big Year Ahead for Promoted Pins [Pinterest]
· Pinterest Pushing Deeper Into Ads [NYT]
· Pinfluencers Pin Full Time, Earn Hundreds of Thousands [Racked]