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Another day, another new comeback strategy from Abercrombie. This time, Buzzfeed reports that the retailer has been testing Abercrombie kids "carve-outs" in ten of its regular retail locations (Abercrombie & Fitch and abercrombie kids used to exist only in separate stores).
Critics were quick to point out that selling kids clothes in regular stores that are filled with sexualized imagery and geared toward college kids is a bad idea, but the retailer has reported that the test locations are doing well. On the other hand, the adult section of the stores continues to sell poorly.
· Abercrombie Is Adding Kids Stores To Once-Sexy Adult Locations [Buzzfeed]
· Lawsuit Alleges A&F CEO Abused His Helicopter Privileges [Racked]
· A&F Quarterly: The Story of Abercrombie's Highbrow, Controversial, Sort of Amazing Magalog [Racked]