Pantone/Twitter">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Is Pantone's 2015 Color All About the 2016 Presidential Election?

Photo: <a href="https://twitter.com/pantone/status/540919885317308416">Pantone/</a>Twitter
Photo: Pantone/Twitter

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Lucky for us, Pantone's color of the year for 2015 is a super wearable red called marsala. But was it chosen because it's also super wearable for political candidates? New York Times fashion columnist Vanessa Friedman thinks that this color choice is all about politics and the upcoming United States presidential campaign.

Friedman's researched the tie choices of presidential candidates and red ties "outnumber any other colour by an enormous margin." Leatrice Eiseman, the executive director of the Pantone Color Institute, says Pantone picked marsala because it displays "confidence and stability" and is "equally appealing to men and women." So even though the election is approximately two years out, expect to see marsala hues incorporated into the wardrobe of presidential hopefuls.
· Seeing Red for the Coming Campaign [NYT]
· Phew: Pantone's New Color of the Year Is Super Wearable [Racked]
· Aluminum, Cypress: How to Wear Pantone's Tricky Fall Colors [Racked]