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Is Pantone's 2015 Color All About the 2016 Presidential Election?

Photo: <a href="">Pantone/</a>Twitter
Photo: Pantone/Twitter

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Lucky for us, Pantone's color of the year for 2015 is a super wearable red called marsala. But was it chosen because it's also super wearable for political candidates? New York Times fashion columnist Vanessa Friedman thinks that this color choice is all about politics and the upcoming United States presidential campaign.

Friedman's researched the tie choices of presidential candidates and red ties "outnumber any other colour by an enormous margin." Leatrice Eiseman, the executive director of the Pantone Color Institute, says Pantone picked marsala because it displays "confidence and stability" and is "equally appealing to men and women." So even though the election is approximately two years out, expect to see marsala hues incorporated into the wardrobe of presidential hopefuls.
· Seeing Red for the Coming Campaign [NYT]
· Phew: Pantone's New Color of the Year Is Super Wearable [Racked]
· Aluminum, Cypress: How to Wear Pantone's Tricky Fall Colors [Racked]