J.Crew's New Designer Collab Is With a Four-Year-Old Kid

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Remember that adorable little pre-K fashion designer who ended up in your Facebook feed over and over because of the intricate paper gowns she made? She's now an official designer of real kid's clothes. WWD reports that J.Crew tapped four-year-old "blogger" Mayhem to design a line of clothing, accessories, and shoes for Crewcuts that will be available online this spring. The Little Mayhem with J.Crew collab will feature nine styles, which will all retail for less than $100.

According to Mayhem's blog, Jenna Lyons herself emailed Mayhem directly and then Mayhem came into the J.Crew design studio and sat on the floor and taped dresses together and glued on jewels. "And then they sprinkled their magic J.Crew fairydust on it and turned paper into fabric," Mayhem's mom writes on the blog. And that's the secret behind design collabs with kids who aren't yet in grade school.
· Little Mayhem Teams With J.Crew [WWD]
· J.Crew's Suffering Women's Business Is Costing It Millions [Racked]
· J.Crew's Holiday Spokesperson is a Claymation Elephant [Racked]