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Popular fashion marketplace Lyst has analyzed its shopping data—culled from over 35 million consumer visits to the site in 2014—to figure out just where shoppers spent their hard-earned cash in 2014.
Not surprisingly, Mansur Gavriel's bucket bag was among the site's top three most-viewed products for the whole year. Boyfriend jeans have only grown more popular, and more mini skirts were sold than knee length, midi, and maxi skirts combined. Carven won for most popular fur coat. And, for the first time, leather biker jackets bowed down to leather bomber jackets as the most popular leather item sold.
Topshop and Zara were the only fast fashion brands to appear on the list of the top-10 most searched brands on the site. Luxury brands including Saint Laurent, Burberry, and Balmain dominated the lists of both most searched brands and what brands shoppers spent the most money on. Anya Hindmarch's cereal-themed bags were more popular then Moschino's McDonald's-themed bags, and Philip Lim's Pashli clutch sold more often than Proenza Schouler's PS1 version.
The site analyzed when consumers shopped, too. The most popular day out of the week for online shopping was Wednesday night, and online purchases made on Monday had the highest rate of return. During the week, shoppers were more likely to browse on their tablets but on the weekend, mobile shopping was more popular. Check out all the data in the infographic below.
Graphic: Courtesy of Lyst