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Heaps of sensitive data has been leaked from Sony Pictures, including one to three feature films, box office projections, and Brad Pitt's phone number. The most valuable information, though, is a compilation of celebrity aliases. For checking into hotels, making reservations, and booking car services, newsmakers like Natalie Portman and Tom Hanks go by believable names, like Lauren Brown and Johnny Madrid. Jessica Alba, though, put her heart and soul into her pseudonym, going by Cash Money. The name is fitting, as Alba's e-shop, The Honest Company, is killing it.