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Amazon Seeks to Bring J.Crew, Ralph Lauren to its Site

Photos by <a href="http://peladopelado.com/">Driely S.</a>
Photos by Driely S.

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According to the Wall Street Journal's secret sources, Amazon is in talks with several retailers to list their products on the site as soon as this summer. Brands allegedly involved in the deal include J.Crew, Ralph Lauren, and Lord & Taylor as well as those that have struggled online like Abercrombie & Fitch and Neiman Marcus.

The online behemoth isn't gunning to sell the apparel, however. Each listing would link to the brand's own site, affording them Amazon's massive traffic levels. The retailers would pay Amazon small fee plus a percentage of the eventual purchase, but Amazon's end game is customer data and less importantly, free shipping perks on polo shirts, khakis, suits, etc. for its Prime members. Retailers reportedly have reservations about relinquishing styling and photography control to the giant company for fear that it'll dilute their brands. But, recall, Amazon is working on that.
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