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The seas have been choppy for the Gap: The retailer said sayonara to creative director Patrick Robinson way back in May 2011, sailing along without a captain for some time before scooping up Rebekka Bay from COS (that's H&M's sophisticated big sister brand, ICYMI).
Bay's first collection hits stores for spring/summer and we've got the entire lookbook after the jump. Stripes on stripes, oversized clutches, baggy jeans, and some kind of updated Birkenstock characterize the laid back look, which has been well received by editors—but will it open wallets at the mall?
· A Question for the Ages: Can You Recommend Some Jeans? [Racked]
· Eva Chen Approves of the New Gap [Racked]
· Gap Finally Gets a New Creative Director [Racked]