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Lululemon's 2014 Warehouse Sale Will Be in...Minnesota?

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Lululemon is banking on its customers ability and desire to travel to Minnesota for its annual epic warehouse sale. So if you're driven by a bloodthirsty desire for yoga pants, you have until the end of March to make a game plan. The sale will run from Friday, March 28 to Sunday, March 30. By way of explanation, Lulu has simply stated on the event's Facebook page:

Think Minnesota is just snow and ice? Come find out what makes Minnesota so nice. Strap on your snowshoes and #March2MN for a Warehouse Sale of Paul Bunyan proportions. And surprises? You betcha! We just can't help ourselves.
Though the event has previously been held in New York/New Jersey, where a high concentration of the brand's typical urban, wealthy and female demographic lives, this year it is slated to open at the Minneapolis Convention Center, a 15-minute drive from Mall of America, where many serious shoppers make a pilgrimage. Also, it's near Canada, where Lulu is based, so the location choice can't just be because the company is notorious for making sale shopping impossible.
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