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In just another sign of how much the fashion and fitness worlds have merged, department store Bloomingdale's will now be selling Flywheel merchandise in stores and online. For spring, Bloomingdale's picked up seven styles from Flywheel's line of over 60 pieces, which includes hoodies, tanks, tees and more with sayings like "Never Coast."
Said Bloomingdale's vice chairman, "We are excited to introduce the Flywheel collection that caters to our customer's fast-paced lifestyle with fashion and function." Meanwhile, competitor cycling studio SoulCycle is making a "major retail push" of its own with a newly-redesigned website and a collaboration with online e-tailer Shopbop.
· Bloomingdale's Picks Up Flywheel Apparel [WWD]
· SoulCycle Is Making a 'Major Retail Push' With Site Redesign [Racked]
· What The Team At Flywheel Wears To Work [Racked]