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Style Bloggers Charging for Instagrams, AU Investigation Finds

Image via Sydney Fashion Blogger/<a href="http://instagram.com/p/kBHgdMtZFR/#">Instagram</a>.
Image via Sydney Fashion Blogger/Instagram.

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A investigation lead by Australian Women's Weekly has found that some of the country's style bloggers are charging brands a premium price for Instagram placement. AWW has a rate card from digital agency Ministry of Talent, which reps online types like They All Hate Us, Sydney Fashion Blogger and Sportluxe. Ministry of Talent, they say, is charging upwards of $850 per placement on Sydney Fashion Blogger's Instagram stream; the cheapest rate available for brands is $150 per photo. The owner of the fashion blogger agency is even making money off her two-year-old daughter Pixie, charging $200 for placements in her feed. As she said to AWW, "Social media is new territory and given this there is going to be challenges in finding a clear path...I see no issue with...people doing their best to earn an income in a kosher fashion."

This might lead one to wonder at what some of the internet's biggest blogstars are raking in via Instagram. Bryanboy, for example, is repped by major Hollywood talent agency CAA, while The Glamourai is a client of Digital Brand Architects and FashionToast is with Next Model Management. It's not exactly surprising that fashion bloggers are making money off these seemingly private moments, but isn't this what Instagram ads are for?
· Roxy Jacenko charging $200 for brand promotion on daughter's Instagram feed [mUmbrella]
· Cupcakes & Cashmere Is Doing a Clothing Collaboration [Racked]
· Garance Doré is Launching a Stationery Line with Rifle Paper [Racked]