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Urban Outfitters Jumps on Activewear Trend With New Brand

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Come March 1, Urban Outfitters will launch a new activewear brand named Without Walls. In an interesting branding move, the collection will be sold at select UO stores but will live primarily on a separate site by the same name. WithoutWalls.com will offer the line alongside existing brands like Newline, Asics, Onzie, Seea, ALTERNATIVE, Columbia, Mowgli Surf, Poler, Vans, and Patagonia. Each were chosen thanks to an "uncommon approach to outdoor and active lifestyles," according to the press release.

The in-store rollout includes the following location and dates:
· March: Hollywood, New York, Costa Mesa, Santa Monica, San Francisco
· April: Portland, Seattle, Cambridge, Boulder
· June: Herald Square

Right now the URL is accepting email addresses and a company rep told Racked that it "would stay on point with the current Urban pricing."
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