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As part of new changes coming to New York Fashion Week, which starts tomorrow, IMG Fashion will offer a shuttle service to bus "credentialed media" to all major venues. Get ready for the Magic School Bus, Fashion Week style.
The free shuttles will be Mercedes-Benz sprinter vans, which will seat 13 and 28 passengers. Unfortunately, they will not feature any banners or wraps.
IMG has offered shuttles before, but told Racked that "with this season's expanded MBFW District Associate program and with the introduction of our new venue, the Hub at Hudson, we decided to expand on the shuttle service in order to make it easier for the industry to their jobs."
"We will have several Mercedes-Benz sprinter vans shuttling guests back and forth to the various venues and we will be in constant communication with the drivers and our various venue contacts to know when shows go up and down, and when guests arrive and leave, which will be communicated to the designer PR teams as they look to start their shows."
Image via Getty Images
The shuttles are not a response to New York's crummy weather, though they certainly arrived at the perfect time considering the shoes at risk during the current puddle situation.
In order to ride the shuttles, Fashion Week attendees must display credentials to which show they are attending. IMG also noted that the shuttles are for "media and industry who will be traveling in between shows," of all levels, "from the most senior to the most junior." While we can't exactly envision Anna Wintour journeying in these shuttles, we imagine the awkward conversations that will most definitely take place on the shuttles—if editors can put down their phones for the trip.