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There's no secret as to why Marc Jacobs left Louis Vuitton: He's gunning for an initial public offering for his eponymous brand.
But there are a few steps ahead of the company before it reaches that end goal, such as heading into new categories ("Bark Jacobs," anyone?) and a major brand overhaul. Jacobs recently gave W Magazine insight into all the stuff bouncing around in his head, and there's a lot in store for Marc shoppers. Below, find the biggest and most surprising changes he's considering right now.
1. On the most basic level: "I'm thinking we need to redesign the logo, the packaging. What about the shopping bags? The store interiors?"
2. Shoes and handbags are the highest priority for a redesign, he explained. "I was letting the design team do the bags, and, unfortunately, without my involvement, you get a lot of merchandisers telling the design team what to do. It got very polluted and diluted and lost its identity, and I think that's the same with the shoes. Not to blame anybody, but things slipped, and the only one who can change that is me."
3. He's considering moving his New York show to Paris, effectively taking the most important show off the US roster and allowing the next-in-lines to fill that space (looking at you Alexander Wang): "There's always been this impression that I've been in Paris only to do Vuitton, and New York for Marc Jacobs, but that's never been the case," he said. "I have Marc Jacobs offices in Paris, and, if anything, maybe they need to get bigger. You know, I'm not opposed to someday showing Marc Jacobs in Paris. It's part of what I thought might be a nice way to distinguish between the two lines."
4. The diffusion line Marc by Marc Jacobs is getting an overhaul, including the name: "The name, for starters, is going to change. I've always hated that name. I have an idea of what it should be, which I presented to everyone, but I can't really say it yet. I'm very superstitious that way. I always believe that if I say something before it's done it won't really happen."
5. He's not afraid to drop his tried and true partners: When Juergen Teller didn't want to shoot Miley Cyrus for his spring 2014 ads, Marc moved on, saying, "I can't even say the word 'strategy' with a straight face; we're really just intuitive and impulsive." He further explained, "Juergen didn't want to shoot Miley. I didn't get into why. It was our first time disagreeing, and maybe if we had disagreed more in the past I would have been more patient. Who knows? I guess a lot of people had problems with her behavior or something—because they're all so pure and chaste, right? One thing I don't tolerate is hypocrisy. Anyway, my attitude was: You don't want to do it? Fine. Sorry it's not working for you; but it's my choice."
· Re-Making His Marc [W]
· Marc Jacobs' New Title Means More Marc Jacobs Products [Racked]