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Target continued its tradition of rolling out its collabs during the middle of the night last night, with Peter Pilotto debuting some time after 1:30am ET. A cursory review of the stock on Target's site finds that almost items are still available in all size runs—which has to be a first in terms of Target collaborations. There are only two sold-out items, though that may change as shoppers wake up this morning: the moto jacket in blue netting print and the strapless jacquard dress in red iris print. Target's Pilotto landing page seems to be a little buggy, so the best way to view all the merchandise is to do a simple search of the site.
It was a different story over on Net-A-Porter, where shoppers were competing with a global audience for sizes. The site's dress selection was completely plundered with nearly all small sizes gone. Also popular: the romper and the one-piece bathing suit. Meanwhile, the shoes, accessories and tops are nearly untouched with almost full size runs available in each category.
Did you try to shop the collection this morning? What did you buy?
· A Complete Guide to Crushing Peter Pilotto x Target [Racked]
· It's Here! The Full Peter Pilotto for Target Lookbook Is Here! [Racked]