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Everlane, the online-only clothes and accessories label that launched over two years ago with a line of simple, chic tees, knows it has a hit on its hands with the Petra bag. The utilitarian leather tote, which comes in two sizes, has been snapped up by celebrities, fashion editors and regular folks alike because it fills a sizable hole in the market: It's a work bag that looks good, fits all a ton of stuff, goes with everything and is reasonably priced. When it first came out, the bag even had a waitlist, proving that there really is a market for non-It It bags. (See also Mansur Gavriel.)
The brand just rolled out three new Petra colors, Bright Navy, Clay and Cognac. Bright Navy has already sold out, but the other two options are still available, as well as the original shades of black and brown.
The bag in Cognac.
And in Clay.
· Petra [Everlane]
· The 38 Essential Online Shops, Winter 2014 [Racked]
· You Must Be on Everlane's Waitlist to Shop the New Leather Tote [Racked]