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Cute Idea

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Wren's creative director Melissa Coker explained to Fashionista how the video of strangers making out came together and her reaction to the reaction: "I emailed a bunch of people I know, though my personal life, through Wren. I tried to be diverse. Some of them are musicians. But the guy with the tattoos, he actually works at Wren." It currently has 24 million views on YouTube. [Fashionista]