clock menu more-arrow no yes

Filed under:

Cute Idea

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Wren's creative director Melissa Coker explained to Fashionista how the video of strangers making out came together and her reaction to the reaction: "I emailed a bunch of people I know, though my personal life, through Wren. I tried to be diverse. Some of them are musicians. But the guy with the tattoos, he actually works at Wren." It currently has 24 million views on YouTube. [Fashionista]