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Lucky New Yorkers get a double-dose of Marie Claire magazine this month. The print pub has released a "pop-up" issue out today named Branché that will be handed out by Hearst staffers in busy NYC neighborhoods such as Times Square, Soho and Williamsburg, Brooklyn. The title, our sister site reports, loosely translates to "plugged in" in French and refers to its content, which is full of insider tips. Said EIC Anne Fulenwider, "We see this as a younger sister of Marie Claire." [Racked NY]