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Why Jane Pratt's Publications Always Celebrate Food

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Jane Pratt via <a href="">The New Potato</a>
Jane Pratt via The New Potato

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Media wrecking ball Jane Pratt, who's founder and ed-in-chief of xoJane, is possibly the internet's most high-profile proponent of being yourself. So of course her discussion with The New Potato about her relationship with food is (a) candid and (b) deeply tied to the way she approached food and eating in her former titles Jane and Sassy and continues to present it on xoJane. From the woman who's snacking habits involve kale chips and raw cookie dough before bed, hear how she'd like our collective conversation about food to go below.

We decided to do a food column in Sassy because I wanted to present food to girls in a fun way that didn't involve calorie counts or fat grams, but was about celebrating eating. We named the regular column "Eat This!" because it had sort of a punk-rock, non-precious, non-diet-ethos feel to it. Then in Jane, our food column was called "Eat!" as a kind of rebuttal to all of the diet and denying-yourself advice women were getting in other media directed at them. We still do this on xoJane—more of "here's where to get the best cookie," rather than, "substitute that cookie with a kale and micro-green salad!" Who does that??

Also interesting: xoJane readers respond most to "Shamelessness, integrity, and buying stuff." And for more on Pratt's favorite fashion trends, being your "unabashed self," and the changing landscape of media in terms of gender, head here.
Jane Pratt: On Raw Cookie Dough And The Unabashed Self [The New Potato]
· A User Guide to Jane Pratt's New Beauty Site, xoVain [Racked]