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H&M's Third Conscious Exclusive Collection is Simply Stunning

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H&M has had a lot of help from Hollywood in the promotion of its eco-friendly Conscious Exclusive Collection. The low-priced goods have been worn on the red carpet by starlets like Michelle Williams and Ginnifer Goodwin. So it makes sense that the brand unveiled its third Conscious Collection in LA yesterday.

"The eco-friendly lifestyle here aligns with our initiatives," said Catarina Midby, head of design for H&M Conscious Collection, to Racked LA. "In fact, the reason we created the first Conscious Collection was because more and more celebrities were asking for stylish sustainable clothing. We knew we had an opportunity to influence Hollywood and prove that you can wear something great for the environment without compromising taste."

The organic and recycled line will retail in select H&M stores and online starting Thursday, April 10 and is priced from $17 (for a headband) to $549 (for lace dress that could double as a wedding gown). After the jump, the full lookbook.

· H&M's Star-Approved Conscious Collection Launches in LA [Racked LA]
· H&M's New Conscious Collection Partywear Lookbook Is Here [Racked]
· H&M Conscious Collection Taps Its First Celebrity Face [Racked]