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- The Stone Set, a new website dedicated to jewelry editorial.
Nicole Richie shows off her favorite jewelry pieces for The Stone Set.
The site features the jewelry of some celebrities, like TV personality Nicole Richie an
Wegweiser Lovestones via
"We're looking at people who have relationships with their jewelry because there's a sentimentality that isn't present in other cate
Model Crystal Renn shows off her impressive accessory collection.
Fain and Carroll have a team that shoots all their subjects, which is only appropriate for some of the treasures The Stone Set features. The sit
Heather Taylor of LA In Bloom and Heather Taylor Home offers her jewelry collection
Getting people fully share their jewelry box has been a challenge for Fain and C
Buying jewelry can be overwhelming, whether you're a man trying to fulfill some De Beers holiday wish or a woman just treating yourself. There's stone quality, there's the price of gold, everything is so pretty and shiny. Which is why digital marketing professionals Jenna Fain and Emerald Carroll started The Stone Set, a new website dedicated to jewelry education, discovery, and inspiration.
After meeting at Coach, where they were working in digital media, the two New Yorkers came together on The Stone Set last year. The site features editorial content on all jewelry topics, including costume, vintage, luxury, and watches. The Stone Set has four categories: jewelers, where visitors get a glimpse inside the creative process; collectors, dedicated to personal jewelry collections; vault, for iconic jewelry brands; and facets, where Fain and Carroll pen original features about jewelry pieces.
"We have a deep, deep focus on the storytelling of the jewelry industry. There are many jewelry websites out there, some about industry news, and others dedicated to jewelry profiles, but we didn't think there was anything from an editorial perspective," Carroll told us over the phone.
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