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H&M's & Other Stories Is Opening in the US

Image <a href="http://www.stories.com/">via &amp; Other Stories</a>
Image via & Other Stories

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& Other Stories, one of H&M's chicer sister brands, is coming to the America at the end of this year according to a press release sent this morning. The exact location is 575 Broadway in the city's Soho shopping district (in the same building that currently houses Prada as our sister site Racked NY reports).

& Other Stories' arrival in the US has been almost as hotly anticipated as H&M's other elevated brand COS, which is headed to New York and LA in the fall. Is it too early to declare 2014 the year of H&M's American invasion?
· BREAKING: H&M's & Other Stories Brand Is Opening in NYC [Racked NY]
· H&M's Little Sister Brand COS Is Making Moves in LA [Racked]
· Take a Gander at & Other Stories' First Collection [Racked]